A live stream video production involves streaming the videos in real-time over the Internet without pre recording it. This industry is in use in almost all the sectors due to its great benefits. With the pandemic halting all the physical interactions of the society, the virtual world is the only reliance on connectivity. That being said, various activities like meets, shows, etc. used to occur in huge places are now being streamed online for the audiences to access it.
Things you will require for live streaming.
Sources for recording video and audio like good quality cameras, microphones, sound modifiers, computers are required to produce good quality content for live streaming. A video encoder which will enable the access of video to the audiences in real-time over the Internet. Good internet connectivity is a must for live streaming the videos. Poor connectivity can lead to an increase in the latency period, thus diminishing the content’s whole value.
A streaming platform is a destination through which the live stream can be aired through to the audiences. Examples of destination platforms are YouTube, Instagram, Facebook, etc. A video production company is given live streaming in case of huge events or official meetings for better quality streaming.
Perks of streaming
The live streaming of videos helps in gaining more audiences to your event. With unlimited accessibility, people from all over the world can reach out to your event. It enables in crossing all the geographic barriers, which increase the reach.
When the videos are uploaded on any platform, the user interaction is divided over a while, but with live stream videos, there is a sense of urgency for the user interaction as the video would not be available later. This speeds up the process of reach to the target audience.
Live stream videos are enabled in association with physical events, thus multiplying the audiences to your event and increasing revenue. The YouTube lives of many artists are such symbiotic events where the audiences include physical and virtual ones.
With the live streaming, it’s clear that you get better reach to your audience, so this can be a great opportunity to create a good impression of your company or services by demonstrating it live and luring them to access your services.
Live streaming is cost-effective. Apart from the basic one-time purchase of software and devices, there are no recurring charges for the stage, audience seating arrangements, etc.
It is also a time-saving process as compared to physical events.
Cons of streaming
The few cons of virtual live streaming are that it can only be accessible to an audience with internet connectivity. The streaming of live videos requires high-speed Internet. Technological barriers are another factor that hinders the process.
Considering all the above factors, it is clear that there are more perks to live stream video production than the cons.
